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Why and How to Start an Online Clothing Store: The Only Guide You Need

Starting your own online clothing business is a great idea!


Don’t listen to those who tell you that it is super risky or difficult to run your own business, sell clothes online or deal with customers from all over the world. Running a business is not easy, but as long as you know what you are doing and you are ready to invest your time into building an empire, it is all going to worth it.


Launching an online clothing store has many advantages. With an online store, you have got limited costs and also numerous earnings potentials thanks to targeting strategies, technology, and trends.

What to Do Before Launching Your Clothing Store

There is a right and there is a wrong way to start a successful clothing business online.

By the time you finish reading this article, you will understand how to start your business from home without spending a fortune.

Step 1: Familiarize Yourself with Online Clothing Business Industry

Before you start your clothing business, you have to know how this type of business actually works.

The clothing industry is a world of distributors and suppliers.

It would be a huge advantage for you if you understand the process. How products are made? Where do products come from? How will you ship your products?These are some of the questions you would ask when starting a business.One thing you can do is research your favorite brands. Learn everything you can about your potential competitors.


Step 2: Create a Plan

If you don’t have a plan, your online clothing store may fail. Without a proper plan, the operation costs will be higher and your ability to serve customers will be lowered.

Your business plan should focus on what brands will you offer, where will you get your products from, where will you find customers? What are the costs of goods per product, how much inventory do you need on hand?

These questions will get you thinking about how your business will run.

Step 3: Set Your Budget

Wondering how much does it cost to open your own online clothing store?

Well, that depends on your type of store. Creating an online clothing store, however, is cheaper than opening a physical store.

The cheapest and fastest way to create your online store is by using an ecommerce platform.

There are some great ecommerce platforms like Shopify and BigCommerce that can help you set up, design, and launch your own store in a matter of hours.

Shopify is one of the most popular choices among business owners and fashion enthusiasts who want to sell clothes online.

Step 4: Decide Which Products to Sell

When starting a clothing store, you must decide what products you want to offer to your customers.

Start with understanding your target audience. If your end goal is to appeal to mums shopping for their children, you shouldn’t market to corporate businessmen or students.

Identify your target market and choose the right products that will appeal to them.

Step 5: Find Reputable Suppliers

Another great thing about running a clothing business online is that you don’t need to bother with things like furniture, clothing racks, hangers, and etc.

If you decide to drop ship your products, you don’t need suppliers at all.

However, if you are building your own private clothing brand, you will want to make sure you are working with a reliable clothing manufacturer who will supply your company with quality designs.

Clothing Store

Step 6: Promote Your Clothing Store

Marketing your new store is essential to your success. Thanks to technology, marketing is easier than ever.

An incredibly powerful tool is Facebook. Facebook is a goldmine of potential buyers. Their add system is user-friendly, allowing you to target your specific groups of people.

All you need to do is create an attractive ad and drive traffic to your store.

The Shopify platform integrates with social media, including Facebook. This is another reason why you may want to consider Shopify. You can connect your Shopify store with your Facebook business page and sell your products directly to your Facebook followers and fans.

Why Start an Online Clothing Store

Ecommerce in USA, UK, Canada, Australia, India, and all over the world has expanded rapidly. If you want to get a piece of the pie, there is no better timing than now to start your own online business. 

Here are 3 benefits of running an ecommerce clothing website

24/7 Shopping

Online stores allow shoppers to go through your products and make purchasing decisions at any time of the day. This makes shopping a lot easier for your customers. Offering such accessibility is a huge advantage.

Expanded Scope

With a brick-and-mortar store, you are limited to selling your products to customers who are located near you. Ecommerce websites allow you to widen your scope and open the doors to people from all over the world.

Running an online business expands your customer base, boost your sales, and increases your revenue.

Online Clothing

Track Customers Shopping Behavior

In a physical store, you can’t really track how often a customer comes to your store, check out the products, and compare them before making the final purchasing decision.

With an ecommerce website, you can track your visitors every click. You will be able to get to know your customers better, their experiences, behavior, as well as, expectations.

Final Words

Building, designing, launching, and running an online clothing store is an excellent way to start your own business with low investment costs.

If you do it right, it is not only a rewarding business, but it is also fun, especially if you consider yourself as a fashionista, ready to share the love for beautiful clothes and accessories with the world.

You can now be part of the booming fashion market with the help of the Shopify platform. With Shopify, you can give your customers an easy way to shop your products from the comfort of their homes.

Start free trial here!