If you are the owner of an online store and purpose of that store is to make you money and thus the best plan to earn money from your online store is to increase the conversions. Conversion is basically a sales transaction made by visitors or audience. For illustration, if thousand visitors are coming to your site in single day and 1% of them are converting then only 10 sales were made but if visitors increase up to 2% then sales would automatically raise double and become 20. Every page on e-commerce platform should turn out conversion. In e-commerce, purchasing your product is the ultimate conversion.
This article will help you to double your conversions with simple tips:
- Effective homepage
Since, homepage is playing major part in making impression of your e-commerce store. First recommendation is an influential homepage. The homepage of e-commerce website is the standard opening location and also the site’s foundation. Make sure that it delivers clear brand message to clients in building their trust and making a purchase and hence boosts conversions. Design your site in such a way that your customer doesn’t need to think instead they just throw their money out from the wallet and make a purchase. Make your site simple, credible and trustworthy for your customers that even you can use your own credit card as a buyer.
The next thing where customer attention would be drawn is Branding. When they first land on your site, they look for your brand. Ensure to have clear branding standards that are consistent from the homepage till the confirmation mail. People should understand your brand and website to make it trustworthy. Hence, clear branding reinforces your business through the sales funnel. Some branding elements to look forward while branding are: brand logo, font, color palette, and tone.
- Target Audience
The other thing you should take care of while optimizing homepage for conversions is your Target Audience. Think and understand about who you are marketing to, what is your customer’s base. Begin this process by creating a list of demographics, age, gender, location, hobbies and interests.
- Featured Products
Create a section of featured products to focus some popular products thus this would help the audience to buy things off right away. In addition, if you are running promotions along with free shipping then feature them too on homepage to make most of it.